Following on the heels of OAAA’s 9/11 PSA is Olympus Media’s own version which makes great use of digital billboards. From Olympus:
The attached is truly a collective Olympus effort. Ray Moyers (COO) charged Shannon Bromley (Creative Director) with the task of designing creative in memory of 9/11. Shannon then reached out to the whole creative staff… it went through several stages, but in the end, Craig Stevens had the thought of a heart, one that signifies something different for each in every person in the nation, perhaps the world. This heart is not specific to the twin towers, it’s not specific to PA, or the Pentagon. Instead, it’s meaning is specific to each individual. Meredith Busching had the idea to tie in the times of the attacks. After talking everything over with James McLaughlin (CEO) and Ray, the plan is to post the “heart” creative on available space all day. Then, just as it happened, at the specific times (8:46 am, 9:03 am, 9:37 am and 10.03 am) the corresponding designs will air at their designated time slot.
Please note that we are not asking people to “remember” anything in particular, or to feel a certain feeling. We are asking people to feel whatever it is THEY need to feel… to remember whatever it is THEY need to remember. We’re asking people to live the way THEY feel they need to live. 9/11 hit each of us in a different place in our heart.
Rather than a static memorial, I love how this concept becomes interactive. People driving by and seeing the spots with the times will be taken back to that fateful day. Looking at this, I’m surprised that all the events took place so quickly. That day just seemed to move in slow motion for me.
