Sorry guys, this is not a tasty foodie post so you won’t be dribbling after reading this =P. This is a post about Christmas television adverts. As a Marketing student, Christmas is the most exciting time for tv as all the Christmassy adverts come on and you start to get that festive feel. And believe me Christmas adverts are the most talked about in lectures. One advert I look forward to every year and am curious about is the John Lewis advert. I must say I am totally in love with the advert this year and it definitely topped last years!
The advert story is about the relationship of a snowman and a snow-woman, they fall apart and the snowman goes looking for the snow-woman in all kinds of places and once they are re-united they are dressed in scarves and gloves from John Lewis. (Isn’t that sweet!) And the song to go with it this year is by Gabrielle Aplin – The power of love (a cover version of the original by Frankie goes to Hollywood)
I love how John Lewis takes a different approach to their adverts by creating a sweet love story and they always feature minimal products in their adverts to lay off the harsh selling approach. Compared to the classic Coca-cola advert, it doesn’t have that nostalgic feel to it.
What’s your favorite Christmas advert this year?
If you still haven’t seen it yet, you can watch it here: http://www.youtube.com/watch?v=0N8axp9nHNU
And on the plus side, its 6 weeks until Christmas!
Hope you enjoyed this post :-)
Clarissa x
