Forever 21 has really upped its game since the last two years or so and while many other players in the teen retail industry were either downsizing (Wet Seal) or straight off going for liquidation (Deb's and Delia's), Forever 21 has managed to grow. On August 17th, American Apparel said it may have to go out of business. "American Apparel said that because it tripped a debt covenant with a key lender, Capital One, it is looking into ways out of its jam, including refinancing debt, raising new equity and other restructuring or new capital raising transactions."
Forever 21, however, is here to stay. Part of their strategy has been carefully listening to what the customer has to say and follow the trends of influencers in the fashion industry and quickly adapting their stores to inject this newness. Whether you are looking for the latest Coachella style or a quick update to your work wardrobe, Forever 21 manages to offer all of that and more.
While Forever 21 continues to expand and there is no reason for us to love the brand any less, it is always good to have options. So, where should you look? These 5 stores are at par with Forever 21 when it comes to bringing you the latest trends and the must have styles.
1. H&M
H&M launched its online store in the US in 2013 but it has been quick to catch up with its competitors. The second largest fashion retailer was quick to bring designers on-board and pave the path for designer collaborations in the fashion industry. Their Divided line targets teen fashion while there are affordable styles available for women, men and children alike.
Currently they have 50% OFF WORK ESSENTIALS. Head back to work in style with weekday essentials starting at $3.99.
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2. ASOS.com
ASOS.com has slowly evolved into a fashion aggregator by giving customers access to brands that may not be locally available. FHM called it “the go to for anything and everything on trend and damn right cool.”They have a wide range of offerings from their inhouse brand to high end designer products to vintage items that you can access through its marketplace.
ASOS.com currently has up to 70% off on selected items which you can shop here.
3. Target Style
Target may have been losing out to other retailers with a high fashion line but it has strategized to bring products to store in its signature categories that will give it an edge. The retailer has seen a strategic shift in order to give its diffusion line a new lease on life. They have capitalized on content marketing, digital media and designer collaborations.
Currently Target has a buy one, get one 50% off women’s clothing offer.
Other retailers that have a trendy set of offerings and bring new trends to their customers at an affordable price are Boohoo.com and Nordstrom Rack.
Boohoo.com has offers all year round and update their stores with the current season trends frequently. Boohoo.com has up to 100 pieces hitting site every day and a new collection each week while Nordstrom Rack has the most current trends and brands for 30-70% off original prices. Which of these stores are your favorite?
