“When Google first came out with its Panda algorithm, Amit Singhal (Google’s chief engineer, who designed it) provided a list of potential factors that Google looks at to determine the trustworthiness of any website. This was more than two years ago, but many of the sites I review today still show signs of “untrustworthiness” in Google’s eyes. To top it off, Google has clamped down even harder on its Panda and Penguin algorithms during the past two years.
This means that it’s more important than ever to review your websites for the first 17 SEO killer attributes that I’ve previously written about, but also to look at that last one, No. 18 (trustworthiness), which we don’t hear so much about.
While just about anything you do with your site that makes it seem spammy (such as keyword stuffing, for example) would also make it seem less trustworthy, Google now looks beyond just the obvious. Because many of them are somewhat redundant, I’ve distilled Mr. Singhal’s trust questions down to four main factors:” More>>>
