Business social media opens up your opportunity.
You can’t just set up social media profiles and expect a booming business, that is crazy. Social media set it and forget it is even crazier!
Business plans, decisive action and web marketing take time. First you need to understand the behind the scene mechanics and the ultimate goal of social media. Not everyone’s goal is the same, each is unique. Remember the core goal is to better the business, right? If you are asking yourself why social media, here is the reason. Customers use social media, both young and old. You need to target customers using effective social media messages, pictures and promotional outreach to increase your business value in the eye of the customer.
What do your customers do if they believe something is valuable? They buy it. If you aren’t telling your customer your business services or products are valuable, customers will find value somewhere else. You’ve lost a customer.
Empires of marketing gibberish and sales slime has impressed that social media is a magical process that generates instant success. Business social media profiles are your key element on the path to social media success. The paths beyond social media setup are strategies made better by informed decisions. It’s really up to you.
Here are some must haves to consider.
Business social media profiles must contain:
- Business name
- Business phone number
- Business location address
- Photo of the business lobby and a smiling owner
- Descriptions of what your business does including keywords associated in an easy to read narrative
Business social media posts best practices:
- A posting schedule including when, where and what to post two to four times per week
- A target audience and social media network to focus on
- Consistent tone with posts in line with business objectives
- Posts including pictures, tips and how to guides
- Calls to action during occasional promotional posts [for every 10 posts, one is promotional]
- Image credit freedigitalphoto.net
Engaging customer methods and techniques:
- Ask questions, give prompt answers
- Reply to all comments promptly
- Post photos of your business and it’s employees at work
- Respond to concerned customer comments or trouble notifications with a simple ‘call me so we can resolve your problem as soon as possible’ responses
- Have a contest, ask for responses [the third comment gets 15 percent off their next order]
- Use humor in a practical way even making fun of yourself [y'all missed my awesome banana shaped tie yesterday]
Social media options
- Links to your main website and other social media profiles
- Calls to action to friend, follow, like and share posts
- Blog integration to expose outreach opportunities
- Graphic buttons to draw the consumers eye
- Memes to ironically make someone laugh
- Reputation monitoring and Google alerts
I promised you fifteen, I hope you are delighted there were more!
