Dad: Does Duke have a monopoly on Blue Devils?Me: Huh? What do you mean, “a monopoly?” Dad: Like a trademark. Doesn’t Duke own the Blue Devils?Me: I mean, we are clearly the most famous of Blue Devils, but we do not “own” the team name. Where is this coming from? Dad: Well, we were driving through Deep Run last weekend (Editor’s Note: Take a left at Bumfuck, North Carolina, go three miles up the dirt road, hang a right at the tin mailbox, and boom, you’ve found Deep Run), and there is a big sign – I saw it twice – which said, “Welcome to Deep Run, Home of the Blue Devils.”Me: Maybe it has some connection, like my boy James B. Duke had an illegitimate child there? Or a local sports team? I have no idea. Dad: “Home of the Blue Devils.” I really thought Duke owned the Blue Devils. Well, what is a Blue Devil? Me: A French soldier. Dad: What? That doesn’t make any sense. Me: Neither do you. Dad: Your basketball team is named after the French? You know how I feel about the French after The Incident in Paris. (Thoughtful pause). But why? It just doesn’t make sense. Please find out how this happened. Me: I am more curious about Deep Run’s connection to the Blue Devils, any Blue Devil for that matter, but okay.
The following history lesson of questionable accuracy goes out to my father, the wonderful man who drove all over the country to watch me play sports and yet still remains somewhat clueless about each of them.* * *Once upon a time, in a land far far away, an elite army, dressed in dapper dark blue jackets and capes, was formed. Not just any army, but a specialized force trained to overcome mountains, standardized testing, and urban warfare. Ever since 1859, when the independent states of Italy finally arrived at a consensus that they indeed preferred to resemble a large boot as opposed to a collection of mismatching doll slippers, the French were very frightened. So in 1888, to protect the Alpine border, they created an infantry known as the “Chasseurs Alpins,” the very first military unit to ever pimp a beret – which was called a “tarte,” because it was the sexy size of a pie. They had style if nothing else.
The Chasseurs Alpins became internationally renowned for their skills, but more importantly, for resembling superheroes. During World War I, they were nicknamed “les Diables Bleus,” or the Blue Devils, due to the color of their uniforms, billowing capes, and ginormous hats. To raise support for the war, troops of French Blue Devils traveled around the United States, holding events for the public. Like Captain America, but not. Irving Berlin, the great songwriter, penned lyrics in tribute: “strong and active, most attractive…those Devils, the Blue Devils of France.” Rihanna did the remix.
Praise Allah, in 1921, the journalistic geniuses over at The Chronicle saved the entire institution from crumbling. They campaigned for a “catchy name, one of our possession that would be instantly recognizable nationwide in songs, yells, and publicity.” The Chronicle has always had a habit of yelling at people. Nevertheless, they wanted to rival the Georgia Tech “Golden Tornados” and North Carolina State “Wolfpack.” A multitude of terrible ideas were floated. The Catamounts? Too dirty. The Grizzlies or Badgers? Too animalistic and inferior. The Dreadnaughts or Captains? Too pirate. Thankfully, the editors, who strongly believed that the school color of dark blue should be connected, said “Nevermind, you all suck at this, please pick from these: the Blue Titans, Blue Eagles, Polar Bears, Blue Devils, Royal Blazes, or Blue Warriors.” Admittedly, the Polar Bears would have been really awesome. But the student body hated all of them, especially the “Blue Devils,” which they thought was too controversial on a Methodist campus and could ultimately jeopardize the football program.
No decision was made for years. In fact, the stalemate and indecisiveness went on for so long that, in 1923, the editors of The Chronicle said “fuck it, we are just going to pick a name ourselves.” So that year, William H. Lander and Mike Bradshaw, respectively the editor-in-chief and managing editor, began referring to all Trinity athletic teams as the Blue Devils. Although it took years to catch on, the student body, full of returning veterans, did not complain. And on October 5, 1929 – the day that the football stadium was dedicated – the Blue Devil mascot made its first cameo during a Duke-Pittsburgh game. And Duke University officially adopted the Blue Devil as our own.