The famous baseball game snack, Cracker Jack, introduced the idea of ‘A Prize in Every Box’ on February 19, 1912. As we all know, Cracker Jack is a sugar-coated mixture of popcorn and peanuts immortalized in baseball’s anthem, “Take Me Out to the Ball Game.” In 1914, the manufacturer inserted the first company-produced baseball card issue featuring major league players, including players from the short-lived Federal League.