1924 Vogue cover, with a beautifully made-up face.
Illustration of "IT GIRL" Clara Bow.
Maybelline's Illustration of Vamp, Louise Brooks
Tom Lyle Williams, contributed to the Hollywood Star System by featuring Stars in Maybelline ads, in movie and fashion magazines, newspapers and radio shows.
Mabel with her brother-in-law, Chester Arthur Haines, at his wedding to her sister Eva, in 1924.
Mabel may have put the "M" in Maybelline, but, she had no interest in being just another "It Girl," or "Vamp." She was a traditional, 32 year old, Southern Lady, waiting for her man to come along.
Unbeknownst to her, Chester Randolph Hewes, was living in Chicago and working at Montgomery Wards, in the automotive, advertising department.At the time Chester, was involved with an English girl he'd met in England, while in the Navy, during
WW l. He had said goodbye to her and her family after his stint was over and headed back to the US, got a job and was busy working. When all of a sudden, Connie, her mother and several grown brothers showed up on his doorstep.He told her he did not want to marry her, but being a gentleman, arranged for an apartment for the family and jobs for her brothers. After awhile she realized Chester, just wasn't that into her, so, packed up her family and sadly, headed back to England.
Mabel met Chester, through his sister Bonnie when he came to pick up Bonnie at a bridal shower given at the home of Chester's then girlfriend. Mabel was also a guest and after Chester met her, he told a friend, Mabel was the girl he was going to marry.Story by Chet and Mabel's daughter, Shirley Hughes, who passed away recently at 95 years if age.