Vintage Maybelline eye-shadow, placed on a card in 1935.
Today when we go to a store, all Brands are displayed this way, but 80 years ago, products were haphazardly thrown on a shelf, causing, great frustration, for the consumer and the sales team.
By the 1950's and 60's, all beauty products were carded and set on free-standing, twirling racks, also the brainchild of Maybelline's Rag's Ragland.
By 1964, ULTRA LASH MASCARA, was born, taking the place of Maybelline's first wand mascara, MAGIC MASCARA. Some of you might remember buying a carded Maybelline ULTRA LASH, for 69 cents.
Those were the day's..Before ULTRA LASH, the little red box, with a black cake of Maybelline, or this Maybelline cream mascara, was the only choice available to ladies.
Maybelline has remained a Giant in the cosmetic field, as well The King, of Advertising and Marketing.