Maybelline Pin Up Girl, Elyse Knox, 1944.
Maybelline ushers in The Pin Up Girl, The Bomb Shell and The Girl Next Door during World War 11 - creating an American Ideal for beauty, style and fashion. Elyse Knox was one of Maybelline's World War 11 models contracted for her sexy yet innocent face during the 1940's. Knox was a B-movie starlet in the Hollywood System playing secondary roles until she landed a role with Lon Chaney Jr. in The Mummy's Tomb; one of the series of Mummy horror films made by Universal Studios.Knox became well known after Maybelline placed her full page glossy autographed picture on the back of magazines after appearing as herself in Universal Studios 1944 production of "Follow the Boys." One of the World War 11 morale-booster films made for both the soldiers serving overseas as well as civilians at home.
Knox was also a Pin Up Girl during the War, appearing in such magazines as YANK, a weekly put out by the United States Military. Ads like this combined with Maybelline ads on the back of movie magazines, created a desire in all Service Men to return to the arms of their sweet All American girls - with those Maybelline eyes.