Changing Society’s #attitude Toward #cosmetics

Maybellinebook.com“My job was to make #women more #conscious of their #eyes and the possibilities of making them more #alluring ; to break down #prejudice , and of course, to sell my #product .”—Tom Lyle Williams, founder of Maybelline
This quote reveals something important about Tom Lyle’s vision: he wasn’t simply selling eye #makeup . He was changing the way women saw themselves—and changing society’s #attitude toward #cosmetics in the process.