John Humphrey Noyes was a troubled soul. Like many institutors of religions, he was a seeker who knew what felt right but never believed he could find it. He studied theology at Yale Divinity School, and he had been profoundly moved by the Perfectionist movement. Perfectionism traces its roots to John Wesley and his perpetual need for assurance of salvation. Indeed, Noyes appears to have picked up the ideals of Perfectionism from Wesleyan theologians of the day. Noyes, however, believed that perfection on earth meant sharing everything. Well, nearly everything. Having been chased from a location or two for his radical ideas, Noyes and his followers eventually settled in Oneida, where they could practice “complex marriage” in peace. While few people remember the other doctrines of the Oneida Community, complex marriage is one from which even sociologists can’t keep their eyes. All adult members of the community were expected to love each other fully. While avoiding incestuous unions, all adults were married to all others. By practicing male continence, they kept the birth rate down, and, to the surprise of many visitors, seemed the most civil and sophisticated people around.
The Oneida Community, however, outlasted John Humphrey Noyes only by becoming a corporation. As most couples registering for their weddings even now know, Oneida tableware is considered of very high quality. The company, at least until the 1960s when Carden’s book was published, was under the leadership of one of Noyes’ descendants. Carden’s book delves into the running of the corporation as much as into complex marriage, and points out the very real impact the Oneida Community has had on America. I also think of it as a paradigm. It began as a Perfectionist utopia, a religion of (free) love and concern for all others, and ended up as a business corporation. Any number of other churches might fit into that same pattern—they begin as idealistic enterprises and end up as businesses. Perhaps this is the truly fallen state of humanity. We start out spiritual, but end up sadly entrepreneurial.