After a great recovery off a dive to $505 in mid-November, they bumped up against the 200 dma at $596 and have been harshly rejected – already pulling back $30 (5%) to $566. There has been no news – certainly no bad news – to cause this, just as there wasn't much news to cause the original drop (which we bought into). As noted yesterday, AAPL is a big part of our $25,000 Portfolio and we even have an AAPL Money Portfolio and, although we are hedged – we're still expecting them to get back over $600 by Christmas.
What does a guy like Shatz have to gain from pushing AAPL lower? Well – if the Nasdaq follows AAPL down, then there's a whole index full of stocks that get dragged down with it and offer up attractive buying opportunities – for no other reason than one stock in the index caused a lot of damage. That allows fund managers to allocate capital to the Nasdaq, knowing that eventually either the index will de-couple from AAPL or that AAPL will recover to a more normal value and bring the entire index with it.
As you can see from the chart above, AMZN is humming along as is GRPN and GOOG, who are about to cross back over their own 50 dma at $704. While certainly not in the same end of the tech business, it would be strange to see GOOG doing so well while AAPL is doing so poorly. That's why we bought back some of our hedges on yesterday's weakness and are playing for the bounce off that $570 line. Our actual buy point remains $555 but this is around where we should expect a turn as AAPL again gets too cheap to ignore.
As you can see from the chart on the left – as goes AAPL, so goes the nation with over 500,000 US jobs created or supported by AAPL and that's not even counting the entire smart-phone industry they helped create in the first place. So AAPL better not be going down to $500 (again) as it's going to signal not just AAPL's failure but the failure of the US Economy in Q4 and we can just bend over and kiss our assets goodbye if that happens.
Meanwhile, it's time to do a little bargain hunting – both with AAPL itself as well as the tech sector it's holding down. We'll do a Holiday Shopping Survey this weekend but preliminary reports already suggest the malls are humming and, once we get this cliff nonsense behind us – I think the consumers are ready to rock and roll this holiday season.