Coca-Cola is up to no good again. The soda giant is financing a campaign in Australia, where the goal is to focus the discussion about obesity on exercise and away from diet (sugar).
Unfortunately some obesity researchers are only to willing to prostitute themselves by accepting sugar money for their services (i.e. not focusing on sugar). Or as one university professor puts it, he willingly asks for Coca Cola's "corporate philantropy" to fund his obesity research.
That is, that's what he says when answering a journalist's questions. Apparently before that both he and Coca Cola had been keeping very quiet about their little arrangement.
Despite promising full transparency more than six months ago Coca Cola is still keeping their funding of Australian research and health groups a secret.
The Age: What Coca-Cola Isn't Telling You About Its Health Funding in Australia