As the first bags of fan-favorite M&M’S Crispy Chocolate Candies begin to hit store shelves this month – with nationwide distribution available in January – fans in New York City received an exclusive first taste, with the help of a very special guest.
Vanessa Williams welcomes M&MS Crispy back to shelves
Vanessa Williams – television, Broadway and music superstar, as well as the voice behind M&M’S Brand character Ms. Brown – joined the brand at M&M’S World New York to celebrate the first batches of M&M’S Crispy available on store shelves. Williams ceremoniously cut a ribbon across a special shelf stocked with M&M’S® Crispy, and handed out samples to lucky store guests, helping make the holiday season a bit sweeter. In addition, Williams unveiled new tubes on the famous M&M’S World Candy Wall filled with M&M’S Crispy, which allows guests to buy their favorite variety in bulk, and mix-and-match with other M&M’S varieties and colors.
Vanessa Williams welcomes M&M’S Crispy back to shelves
In October, Mars Chocolate North America announced that after a decade of petitions and pleas from fans, the company is officially bringing back M&M’S Crispy. M&M’S Crispy feature a delectable, crispy center covered in rich, creamy milk chocolate, enclosed in a colorful candy shell. This crispy, crunchy and delicious treat is featured in a new, eye-catching, bright green bag.
“The return of M&M’S Crispy is a tribute to the incredible passion of our fans – and an opportunity to introduce this delicious product to a new generation,” said Seth Klugherz, Senior Director, M&M’S Chocolate Candies. “We’re excited to partner with Vanessa for this next special moment, and look forward to continuing the momentum as fans get the beloved product in their hometowns.”
Vanessa Williams welcomes M&M’S® Crispy back to shelves
M&M’S® Crispy will be widely available at retailers beginning in January 2015 in Singles (1.35 oz.), Sharing Size (2.83 oz.) and Medium Laydown Bags (9.9 oz.). M&M’S World® stores in Las Vegas, Orlando and Henderson, Nevada, will host special M&M’S® Crispy sampling opportunities throughout the month of December before product becomes widely available in January.
For more information, visit the M&M’S® Brand Facebook page at www.facebook.com/mms, the official M&M’S® Twitter handle @mmschocolate, or www.mms.com.