Tools & Checklist for Schema [2023]

By Geoff Griffiths @mmatraining1980

I’ve put together a spreadsheet for SEO schema checks here:

https://docs.google.com/spreadsheets/d/1dDqJ9_qrTVoJOZRxieJDp9XE3Q1TCq4ixNVudVtgp2M/edit#gid=0

Use https://classyschema.org/Visualisation and import a URL – test using different URLs, especially for eCommerce websites – like homepage, about page, product page, category pages

Test also with:

https://search.google.com/test/rich-results – add any issues in column C of sheet

and

https://validator.schema.org/ – add issues in Column D

  • Put your “to do” list in columns E and F

When using validator, make sure you’re schema has all the relevant parameters.

The separate sheets on the Google Sheet linked above, has some examples for you to check against – written in JSON-LD

Finally, if the site is already live, check the schema reports in Search Console for any errors