Too Much Content– What’s A Brand To Do??

Speaking of content: it’s about time I wrote a new blog post!

I’ve been thinking about content. How we get bombarded with it, 24 hours a day. Who can keep up? Who’d want to?

Which brings me to the challenge brands face: getting noticed, getting heard.

How do you get noticed? How do you make prospects want to engage with your content?

I’d say more (= blah, blah, blah), but I shall wisely let this animated GIF speak for me:

Some analysis: why does the GIF work?

1. it attracts viewer attention

2. it addresses a “pain point” for brands (getting their content read)

3. it proposes a solution to the problem: use visuals

4. it tells you who to call: Mark Armstrong Illustration

5. it uses humor to inject some humanity

That last point is philosophical, but it’s important: a little humor tells prospects there’s a human face behind the brand.

Think of a restaurant. The food has to be good, but the server can turn the experience into something special: by giving you a big smile and a warm welcome; being knowledgeable, friendly, prompt, funny, solicitous, etc, etc.

Brands succeed when they have a human face. Their content has to convey that humanity.

The GIF was inspired by this unused sketch. You can repurpose almost anything with a little imagination.

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Thoughts? I’d appreciate your feedback.