Never before in history has it been easier to get a 'fix' of pleasure than it is today, given our 24-hour availability of addictive substances and processes like fast food, social media and porn.
But is this ever-lingering drive to get our favorite fix ruining our mental and physical health? That's what Professor Robert Lustig's new book (released today) is all about.
Government legislation and subsidies have tolerated ever-available temptation (sugar, tobacco, alcohol, drugs, social media, porn) combined with constant stress (work, money, home, school, cyberbullying, internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression and chronic disease. Thus, the more pleasure you seek, the more unhappy you get and the more likelihood you will slide into addiction or depression.