The infographic from Loc-cessories takes a look at the growing trend of African-American natural hair also known as “naturalistas”. The infographic shows the shift in the black hair care market where women are moving away from relaxed hair to a more natural look. The sale of relaxers has plunged by 17% during the past year while an increase of 11% was reported for the “natural-hair movement”. Check out the below infographic to learn more about this African-American natural hair movement.
Infographic Source: Loc-Accessories