In recent years, the beauty industry has seen a surge in celebrity-owned brands, with several of them quickly rising to the top due to their innovative approaches and strong brand identities. In 2024, a study by Arka compiled a list of the most successful celebrity-owned beauty brands, ranking them based on annual revenue and online search popularity. These brands have not only captured the market but have also resonated with consumers on a deeper level, offering products that cater to a diverse range of needs and preferences. Here are the top five beauty brands that have taken the industry by storm.
1. Rare Beauty by Selena Gomez
Ranking third on the list is Rare Beauty, the brainchild of pop sensation Selena Gomez. With a staggering $600 million in revenue, Rare Beauty has made a significant impact on the beauty sector. What sets this brand apart is its unwavering commitment to inclusivity and self-acceptance. Selena Gomez has positioned Rare Beauty as more than just a makeup brand; it’s a movement that encourages individuals to embrace their uniqueness.
Rare Beauty’s message of self-love resonates with a broad audience, contributing to its immense popularity. The brand has garnered a search popularity of 3.3 million, a testament to its strong online presence and dedicated fan base. Rare Beauty’s product line is thoughtfully designed to cater to all skin types and tones, emphasizing the importance of diversity in beauty. From its weightless foundations to its vibrant lip products, Rare Beauty has become synonymous with authenticity and empowerment, making it a favorite among beauty enthusiasts.
2. Fenty Beauty by Rihanna
Taking the fourth spot is Fenty Beauty, owned by global superstar Rihanna. With $582 million in revenue, Fenty Beauty is a true game-changer in the beauty industry. It holds the title of the most searched brand on the list, with an impressive 4.9 million searches. Fenty Beauty is celebrated for its broad inclusivity, offering a wide range of shades that cater to every skin tone, from the lightest to the darkest. This revolutionary approach to beauty has earned Fenty Beauty a dedicated and diverse customer base.
Since its launch, Fenty Beauty has been at the forefront of the industry, setting new standards for inclusivity and quality. Rihanna’s vision was to create a brand that made everyone feel included, and she succeeded in doing just that. The Pro Filt’r Foundation, one of Fenty’s flagship products, was a game-changer, offering 50 shades and sparking a much-needed conversation about diversity in the beauty world. Fenty Beauty continues to lead the industry, proving that inclusivity is not just a trend but a necessity.
3. The Honest Co. by Jessica Alba
Jessica Alba’s The Honest Co. ranks fifth, with $344 million in revenue. While it may have a lower search popularity of 35.7K, The Honest Co. has carved out a niche for itself with its focus on eco-friendly and ethically sourced products. Jessica Alba founded the brand with a mission to provide clean and safe products for families, and it has since expanded into the beauty space with a range of skincare and makeup products.
The Honest Co. has built a loyal customer base that values transparency and sustainability. The brand’s commitment to using natural ingredients and avoiding harmful chemicals has resonated with consumers who are increasingly conscious of the products they use. The Honest Co.’s beauty line reflects Jessica Alba’s values and her dedication to creating products that are as effective as they are ethical.
4. Haus Labs by Lady Gaga
In seventh place is Haus Labs, the beauty brand founded by the iconic Lady Gaga. With $141.7 million in revenue and a search popularity of 451.6K, Haus Labs is all about self-expression and bold beauty. Lady Gaga’s unique style and fearless approach to fashion and beauty are reflected in the brand’s product offerings, which encourage consumers to experiment and express themselves through makeup.
Haus Labs is known for its vibrant and innovative products, from striking eyeshadow palettes to high-impact lip colors. Lady Gaga has always been an advocate for individuality and creativity, and Haus Labs embodies these principles. The brand’s success is a testament to the power of authenticity in the beauty industry, as it continues to inspire consumers to embrace their inner artists and redefine beauty on their terms
5. R.E.M. Beauty by Ariana Grande
Rounding out the top eight is Ariana Grande’s beauty and body care line, which includes R.E.M. Beauty and God is a Woman. With $84 million in revenue and 592.9K searches, Ariana Grande’s venture into the beauty industry has been well-received. Her brand is known for its playful and dreamy aesthetic, which resonates with her fan base and beyond.
R.E.M. Beauty, in particular, has gained attention for its innovative products, including eyeshadow palettes, lipsticks, and highlighters that capture Ariana’s signature style. The brand’s focus on creating versatile and high-quality products has made it a favorite among beauty enthusiasts. Ariana Grande’s influence and distinct aesthetic have helped her beauty line stand out in a crowded market, proving that celebrity-owned brands can offer more than just a famous name.
What makes these celebrity-owned beauty brands successful?
The success of these celebrity-owned beauty brands in 2024 is a testament to the power of authenticity, inclusivity, and innovation. Each of these brands has brought something unique to the table, whether it’s Rare Beauty’s message of self-acceptance, Fenty Beauty’s commitment to diversity, or The Honest Co.’s dedication to sustainability. As the beauty industry continues to evolve, these brands will undoubtedly play a significant role in shaping its future.
This list highlights the importance of not only financial success but also the impact of online popularity in determining a brand’s influence. As these celebrity-owned brands continue to thrive, they set a high standard for the industry, proving that with the right values and vision, success is not only achievable but inevitable.