Drafting of unique texts, never copied or adapted, written to be captivating and to assist in the transformation of a user into a potential customer. There are different techniques for advertising a product or service through the web which aim to reach users interested in our products and/or services, users who can turn into potential new customers.
One of these techniques is the publication of articles or posts that describe the product or service that we want to offer to users and that encourage readers to become potential buyers.
The advantage of writing:
The considerable advantage of writing texts and therefore the strength of a copywriter lies in the uniqueness of what is exposed because, if a text is at worst copied but also adapted or modified, it risks not only not benefiting the company that uses it by publishing it, but even to penalize it.
Search engines have evolved considerably over time, so they are able to recognize if what is written in content is relevant to the topic that should be treated, if the text is littered with keywords strung here and there in the hope that they will help the positioning of the content and whether the above is useful for the user or not.
Science fiction? Maybe once, today it is reality.
The rules of the copywriter:
There are therefore some rules that a copywriter must respect which are, among others:
- the right number of keywords to dilute in the text by replacing them, where necessary, with related words;
- respect the length of a text based on the portal in which it will be inserted because, for example, a content intended for a blog cannot have the same length as content intended for a social network;
- avoid repeating phrases and concepts to reach a number of words suitable for publication;
- constant comparison between the copy and the customer to set the keywords and identify the strengths and pluses of the product/service to be illustrated in the content.
Insertion over time:
The constant insertion of new content over time can help the rise in the positions of the search engines of a site, a blog, and an eCommerce also because once published, they can remain available to users and this gives them greater power. In addition to direct publication on your site (corporate, blog, or eCommerce) it is very useful to publish content also on external portals that bring links to the company site. The more authoritative and relevant the portal on which it is published, the more the network of links that is obtained has value in the eyes of search engines.
But be careful because you should never publish the same article twice (once on your company website and once on an external portal) because, even if the content is ours and therefore not copied by others, it is still displayed on two different platforms and therefore frowned upon.
Let's talk about money: how much does a serious and professional copywriting service cost?
The cost of the copywriting service can vary greatly but in my case, I decided to go in another direction. The difficult period in which many companies find themselves and their need to move part of their work to the internet led me to formulate an interesting, advantageous, and quality offer.
I decided to lower the cost of my copywriting service and to devise the cheapest essay writing service of 8 persuasive texts of 400 words each for less than $ 100 in total, which can be purchased from my eCommerce site. My offer is therefore useful to companies that want to try this path to approach new potential customers and to myself to make myself known to an increasing number of people (because companies are made up of people).
Of course, I am always available to modify or adapt my offers of the moment on the basis of the specific needs of each one so, for questions or curiosities, do not hesitate to contact me. The telephone contact is free but it gives us the opportunity to get to know each other and maybe it represents the first step to creating a profitable and satisfying collaboration for both!