Tech giants such as Google and Meta need something more than compelling chatbots to win.
For almost two years now, the world's biggest tech companies have been at war over generative AI. Meta may be known for social media, Google for search, and Amazon for online shopping, but since the release of ChatGPT, each has made tremendous investments in an attempt to dominate in this new era. Along with start-ups such as OpenAI, Anthropic, and Perplexity, their spending on data centers and chatbots is on track to eclipse the costs of sending the first astronauts to the moon.
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