According to this article in the Daily Mail, the team will be led by British adventurer Alastair Humphreys, who will take the group into Sakteng Wildlife Sanctuary on a trekking expedition with the hopes of spotting the elusive creature. The remote setting, which is situated at 3530 metres (11,581 feet), is believed to be one of the yeti's habitats amongst the Bhutanese people. The rugged mountains there would be the perfect place for a rare animal to remain hard to spot.
For his part, Humphreys tells the Daily Mail that while he would love to find the yeti, he is a realist when it comes to these kinds of expeditions. He compares the Himalaya creature to Britain's own Loch Ness monster, which has continued to spark interest for decades as well. For him, this is just another chance to head out on an adventure, and to visit a place that is difficult for independent travelers to visit on their own. From the interview in the article linked to above, it seems that experienced traveler and adventurer is looking forward to the local cuisine as much as he is the thought of finding an animal that most believe doesn't exist. As far as excuses for launching an adventure, I've certainly heard of worse.
The expedition is being sponsored by the car manufacturer Škoda, with updates being posted to @ŠKODAUK or with the hashtag #YetiBhutan. I'm sure Alastair will also post updates to his website and Twitter as well.