A telling observation appears somewhere in the middle of the article, where Ted Baehr is quoted as saying “I think it’s a very good thing that Hollywood is paying attention to the Christian marketplace.” Did you catch it? Christian marketplace? No surprises here, really. Christianity has “been good” to many who advocate the prosperity gospel—god wants the good to be rich. And since I haven’t been able to walk through Times Square for two weeks without seeing the Man of Steel, larger than life, flying off of massive billboards into the crowds of tourists and locals, I have no doubt the movie did very well over the weekend. Some may have even had their faith restored. Others will have had their pockets lined.
A few years back I was asked to present a program for adult education for a church in Princeton. They wanted someone to talk about religion and movies, and this is something I’d often addressed in my classes. I selected movies to discuss that were not “religious”—no films premised on religious characters or situations—and had no difficulty filling an hour with example after example. Movie makers have long known the benefits of movies based on Christian concepts. Self-sacrifice, redemption, and resurrection permeate the movie industry. This is a Christian culture. The parallels between Superman and Jesus have long been noted by critics of religious imagery in both films and comic books. And those who make films have also realized that Christianity is more than just a belief system. Indeed, it is a marketplace. And with enough money, even a regular mortal can bend steel.