Stumped? Let Your Subconscious Solve The Problem For You

Here’s a story about a greeting card design, shoveling snow, and letting your subconscious do the work.

I was working on a Christmas card design. I thought I had a sure-fire gag: “burning” CD’s by putting them in a toaster.

I needed a funny payoff line inside the card, and some sort of setup line (text) on the outside along with the drawing.

My original idea for the setup line was “I burned you a couple of CD’s.” And because it was a Christmas card, I made one CD red, and the other green. So the front looked like this:

For the inside payoff line, I thought one of these might work:

“Pretty hot stuff. Merry Christmas!”

“You do like Christmas carols, I hope.”

“Ho-ho-ho. Merry Christmas!!”

But it all fell flat. The joke was there, I could feel it– but it wasn’t working. Something was wrong, and I couldn’t figure out what it was.

Eventually I walked away from it (which is always hard for me to do).

Not sure how much time elapsed, but I was out shoveling snow last week, not thinking of anything in particular, when suddenly the answer popped into my head: the “I burned you a couple of CD’s” belonged inside the card as the payoff line.

I decided to use “You like Christmas carols, am I right??” as the setup line, and “Good. I burned you a couple of CD’s” as the payoff line inside.

I made a few other tweaks as well (described below). Here’s a compare. Click the image to see the compare at full-screen size.

Besides giving your subconscious time to solve a problem, letting an image lie has another advantage: when you revisit it, you suddenly see corrections that are needed, and/or ways to improve the image.

I saw that my “smoke puff lines” needed to expand to fit the entire smoke cloud.