Let's hope this is a sign of things to come. NBA superstar Stephen Curry has a new beverage endorsement deal, and there's no sugar involved. It's a water filtration brand called Brita.
Ad Age: Steph Curry Backs Brita - Not Coke or PepsiHopefully, very soon, the idea of sports stars selling out to junk food or Big sugar will unthinkable. As sleazy as being paid to endorse a tobacco brand.