One of the truths of publishing books—unless you make it to one of the big five, and even then it can’t hurt—is that you have to promote your own books. Almost no publisher can afford to get word out that you’ve published your incredibly interesting tome with them. So when I received an invitation from Shepherd to put together a list with one of my books on their site, naturally I said yes. The way it works is your book page features a category of books, anchored by your own, and followed by five recommendations. The idea is that people attracted to your subject will find this list and your book and, perhaps, just perhaps, buy a copy. Since Nightmares with the Bible still hasn’t come out in paperback, I started my list with Holy Horror. You can check it out here.
Authors often have no sense of scale. Thousands of new books (perhaps up to two million) are published each year. Think about that for a second. Even the big five publishers can’t promote every single book, not at that rate. There is a real satisfaction in having written and published a book, and many authors take that as a kind of entitlement. “I’ve done my work, now somebody else should do the advertising.” That may be fine if you have tenure somewhere and your prestige is assured. If you’re a mere mortal like the rest of us, however, that means using social media. Make a webpage. Start a blog. Get a Twitter and Facebook account. The fact is, unless you do these things people won’t be able to find you. They don’t spend their weekends at the local library browsing the shelves for new books.
Photo by Tanner Yould on Unsplash
" data-orig-size="4032,3024" sizes="(max-width: 1024px) 100vw, 1024px" data-image-title="tanner-yould-nbklTnbXZ68-unsplash" data-orig-file="https://sawiggins.files.wordpress.com/2021/01/tanner-yould-nbkltnbxz68-unsplash.jpg" data-image-description="" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-medium-file="https://sawiggins.files.wordpress.com/2021/01/tanner-yould-nbkltnbxz68-unsplash.jpg?w=300" data-permalink="https://steveawiggins.com/2021/01/16/goats-sheep-and-politics/tanner-yould-nbkltnbxz68-unsplash/#main" alt="" srcset="https://sawiggins.files.wordpress.com/2021/01/tanner-yould-nbkltnbxz68-unsplash.jpg?w=1024 1024w, https://sawiggins.files.wordpress.com/2021/01/tanner-yould-nbkltnbxz68-unsplash.jpg?w=2048 2048w, https://sawiggins.files.wordpress.com/2021/01/tanner-yould-nbkltnbxz68-unsplash.jpg?w=150 150w, https://sawiggins.files.wordpress.com/2021/01/tanner-yould-nbkltnbxz68-unsplash.jpg?w=300 300w, https://sawiggins.files.wordpress.com/2021/01/tanner-yould-nbkltnbxz68-unsplash.jpg?w=768 768w" class="wp-image-16914" data-large-file="https://sawiggins.files.wordpress.com/2021/01/tanner-yould-nbkltnbxz68-unsplash.jpg?w=1020" />Photo by Tanner Yould on UnsplashShepherd is a free service to authors. I know many people who write (most of whom don’t read this blog) but if you know of anyone who does, point them to Shepherd. The homepage has a convenient “Contact Us” link at the bottom. Some websites will promote your work for a fee. For me, I’m still waiting for royalties to come anything near what I have to spend to write my books—so far it’s been a money-losing venture. I’m optimistic, however, that some day my books will be published in the affordable range—not just the big five do this, but most publishers have to be persuaded, through social media presence, that you can help find readers. Shepherd is a good place to start.