SEO Landing Page Report
Go to Reports > Engagement>Pages and screens
click the pencil icon to customize
Click Dimensions – search and add “Landing page + query string”
Delete other dimensions
Click APply
Click MEtrics
Remove “views”
Add “sessions”
Drag sessions to top.
Click Apply
Click “Add filter” on the right
Search for/add “session default channel group”
Tick “organic”
Click “OK”
Click Save on the top middle-right
Click “Save as new report”
Name is “Landing Pages – Organic” or something
To get the report to appear in the sidebar menu
Click Reports in the left-side bar and then “Library “
Under “life cycle”
click “Edit collection”
Click “Create New Topic”
On the right search for the Landing Page – Organic report
Drag it into the new SEO folder you made (sometimes this doesn’t work as GA4 has a bug at the time of writing)
It worked for me when I dropped it into the second rectangle
Click “back” on the top left
and you should now see an SEO section to the reports.
“SEO Report 2 – Devices or Organic Search Traffic
Go to the Reports>User>Tech >Tech details
Click the Pencil icon to edit the report
Add a filter
Add “session default channel group”
and then Tick “organic” (search for it, if it’s not there for some reason)
Go to Dimensions in the right side bar
Click the 3 dots next to “device category”
Choose “set as default”
Then drag “device category” to the top
Click “Apply”
Click “Save”
Save as a new report
Name it – “Tech details – Organic” or something
- at the time of writing GA4 is buggy as f*ck, and it won’t let me save this report
Go back
Go to Reports > Library (folder icon near bottom)
Add to the Life Cycle collection
Drag the report into the SEO folder.
SEO Report 3 – Search Engines
Go to Reports>Acquisition>Traffic acquisition
Click the pencil icon to customise the report
Delete on the dimensions in the top right, except for “Session Source”
Click Apply
Add a filter – session default channel group and then select “organic Search”:
Go to reports – click “library” icon at the bottom
Edit the life cycle reports
drag in the new report to the “SEO” section you made for the first report
Google Search Console Reports
Link GA 4 to Search Console
Go to Admin (blue and white cog incon on bottom left of screen)
On the bottom right click “search console links”
Choose the account and web stream and you’re done.
You might need to wait 24 hours for the data to get imported.
Go to Reports > Library (folder icon near bottom)
Life cycle – edit collection
In the top right search for “Google”
You should see 2 reports – Google organic saerch traffic and Queries: organic Google search queries
Click Save – save current collection
SEO Behaviour Exploration Report
Go to “EXPLORE>Path exploration > Start over (top right)
Click the starting point and then select / for homepage
Filter to show organic traffic only
Go to SEGEMENTs (left hand side)
Click the + icon
Click “Session segment”
Click “Add new condition” on the left – add “session default channel group”
Add filter by clicking the box on the right – contains – organic search – click “apply”
Name is “organic search visitors” – “Save and apply”
You can’t add this report to the sidebar (sorry) – so to see it you’ll have to always click into the Explore section.