I would describe this cleanser as somewhere between a balm and a gel. It has a thick texture which is like honey, but without any of the stickiness. You apply a small amount to dry skin, massage in and then rinse away. On contact with water it becomes more of a milky liquid. Undoubtedly it falls into the luxury category as at £32 for 200mls it isn't cheap. However, my bottle has lasted me just over three months of twice daily use. so it does last a good while.
I have really enjoyed using this cleanser, it is nice and gentle on my skin but effective. It does a good job of removing eye make up, and hasn't irritated my eyes in any way. When massaging it into the skin it has a pleasant warming sensation, and massaging it into my skin feels like my skin is being pampered. Most importantly it leaves my skin lovely and soft. I haven't found it to be drying on my skin at all.
I think this is one of the nicest cleansers I have used for a while and look forward to trying other things from S5 skincare's range.