Anyways, it was during one such trip last week that I saw the new Rimmel Show Off Lip Velvets. I have heard zero buzz about them, so I was a little shocked to see them. The display only had a few shades remaining and I picked out Atomic Rose. I was drawn to it like a moth to a flame.
It comes in five shades: Atomic Rose, Meteoric Matte (vampy berry), Orange-ology, Burning Lava (red), and Apollo (nude).
What Rimmel Says (per their website):
- Weightless liquid color with a velvety smooth finish
- Earth-shattering intense color stays true for up to 8 hours
- Moisturizing formula instantly increases lip moisture by 31%*
- Clinical test results on 30 subjects
Atomic Rose is not rosy at all. On me, it looks kind of like a toned down shade of terra cotta. That sounds horrible, but I love the way it looks. I don't own anything like it, and I love that it has a little bit of brown in it.
With flash.
Without flash.
The formula is also nice, which I wasn't expecting. It applies smoothly and I have had no problem with feathering. The texture isn't heavy, and it actually feels more like a lip stain than a liquid lipstick. I do notice that it settles into lines quite a bit, but it doesn't suck all of the moisture out of my lips like many matte lip products do. It lasts a long time, too. I found that it lasted 7 hours on me, and could have gone longer. That is just the average amount of time I wear lipsticks before removing them for the night.
When you first apply it, there is a shine. But it quickly dries down to a matte finish.
All that Rimmel promised with this product is what I have experienced.
I haven't noticed any weird or lingering scents, and the doe foot applicator rocks. There is on oval shaped indention on the applicator that holds the product and makes application a cinch. As for the packaging, it looks like a mini version of the regular Show Off Lip Lacquers, which amazingly I do not own. The texture is close to the NYX Soft Matte Lip Creams, but they have a wider variety of shades.
I have seen these at Target and Walmart, but not at drugstores just yet. I think I paid around $5 for them.
I think it is worth picking up a shade or two to try out. I love Atomic Rose and I am also testing out Meteoric Matte, which is a dark berry shade. I have noticed that Meteoric Matte is a lot more drying than Atomic Rose. I will be getting a review of that shade up later this week.