This is what the site claims:
Following 8 years of research, Lancôme unveils its first 24-hour wear foundation for lasting perfection.
With its new EternalSoft technology, Teint Idole Ultra 24H defeats all challenges. Complexion stays perfectly flawless and unified. Never cakey.
In perfect affinity with the skin, Teint Idole Ultra 24H is irresistibly comfortable. Its new, blendable and fresh texture leaves the complexion perfectly smooth, velvety matte with no powdery effect.
The full coverage you need – flaws, pores, redness and all imperfections visibly disappear. The velvety finish you love for 24-hour lasting perfection and comfort. Full coverage. Velvety matte finish with no powdery effect.
Oil-free. Fragrance-free. Transfer-free. Non-comedogenic. Tested on sensitive skin. Tested under dermatological control. Patent pending.
My thoughts: I think what they claim is right on..I feel it is full coverage and it lasts all day long. It wears beautifully. I have not had any problems with it irritating my skin at all.
and got all of the following free,
peace and beauty
laurie ann