Rénergie Multi-Glow Rosy Skin Tone Reviving Cream. The “Boomers” – a silent majority who just want to be seen. By 2020, there will be 500 million of them – that’s 15% of the world’s population.
1 Who are they? They are the “Boomers”, a generation of women aged 60 and over who helped shape modern femininity. Free, creative, passionate, pleasure-seeking, professionally and personally accomplished. They make the most of their age and their femininity, living life without regrets or frustration.
2 And yet in society, they feel like a silent majority. Under-represented and with a voice that isn’t being heard.
3 Lancôme has been at women’s sides for more than 80 years. Through all the major changes in how they live their lives. Now, the House has developed Rénergie Multi-Glow – Glow Revealing Rosy Cream, just for them.
Rénergie Multi-Glow Rosy Skin Tone Reviving Cream
1 Euromonitor Study, 2016.
2 L’Oréal Beauty Track study carried out with 3,200 women, 2016.
3 Stylus, 2016.
After the age of 60, not only does skin lose its definition; its natural color also fades. That’s why this treatment not only restores the facial contours, it also infuses skin with a rosy glow. In a fresh and nourishing texture. So that women can continue to show off the unique vitality that they already have. It delivers the very best of Rénergie’s more than 25 years of expertise with a powerful combination of :
A linseed extract, for a “cosmetic lifting” effect;
An extract of a red berry, Schizandra, designed to correct, even out and rebalance the complexion using a tailor-made color technology.
The results? Skin appears tightened; it recovers its plumpness. Its firmness and is re-energized. The complexion is a fresh, rosy pink and its radiance is restored.
When radiance goes away
From age 60, we often think about facial features losing their definition. However, there are other phenomena which occur as the skin ages, which are often less well known, for example, the skin losing its radiance and its colour fading. In fact, as skin ages, it gradually loses its natural colour, becoming darker and duller. This lack of radiance is due to an uneven skin surface (appearance of pores and wrinkles) and to a degree of opacity. A lack of transparency then reduces the visibility of the micro-vascular network, leaving the complexion looking pale, almost “bloodless”.4
4 Rational of use signs, R. Bazin & F. Flament.
For a more beautiful and firmer skin, even without make-up.
An iconic ambassadress: Isabella Rossellini’s great Lancôme comeback
Isabella Rossellini, who was the first global face of Lancôme 35 years ago, returned to the brand in 2015, and made a permanent mark on the DNA of the French Maison. She shared with the world her vision of radiant well-being and best beauty at any age, and in so doing became a source of inspiration for all women.
Rénergie Multi-Glow Rosy Skin Tone Reviving Cream
Two years on, Isabella Rossellini is once again the face of the Rénergie Multi-Glow range that she did so much to launch, captured by photographer Peter Lindbergh. Who better than this legendary actress to embody this energy, this positivity, this liberating accomplishment of the women of her generation?