Active After Work: MILO R2 Offers Sustained Energy for Working Adults.
PRESS RELEASE: MANILA, Philippines, June 3, 2013 – Leading beverage brand MILO launched one of its latest additions to MILO mixes, MILO R2, to give Filipino working adults what they need most – lasting energy to keep them awake for work and to keep them going afterwards.
According to a recent study1, 1 out of 4 Filipino working adults lack exercise and feel exhausted after an 8-hour work day. Workers in rapidly growing industries like the Business Process Outsourcing (BPO) segment often turn to carbonated energy drinks or coffee to get the instant energy boost they need for the job1. Aptly called MILO R2 for its refueling and re-energizing benefits, the new mix is MILO’s response to the growing need for a healthy source of sustained energy for adults.
To drive awareness towards MILO R2’s ongoing campaign for wellness and a well-balanced lifestyle, MILO launched a nationwide sampling tour to better acquaint the Filipino work force with its new mix. By bringing MILO R2 directly to 320 BPO offices and 240 supermarkets nationwide, MILO hopes to inspire the Filipino work force to refuel and re-energize themselves every day to lead more balanced lifestyles.
“For years, MILO has established itself as a respected and trustworthy brand that advocates health and wellness for the Filipino youth. To broaden this commitment, we launched a MILO mix that caters to a new demographic – working adults – majority of whom grew up to the delicious taste of MILO. When compared to other beverage options, MILO is a healthy alternative. We urge avid workers, especially call center agents, to make the switch to MILO R2,” said Meg Panopio, MILO R2 Brand Manager.
Each cup of MILO R2 is a delicious and complete 3-in-1 mix of MILO, milk and sugar best suited to the taste of most Filipino adults. Formulated with a blend of carbohydrates called PROTOMALT, MILO R2 helps active adults regain lost energy and gives them sustained energy for a busy day.
“The new MILO R2 takes a decisive shift from the original MILO formula, as it brings on a more mature tone with its deep cocoa taste and dark chocolate color. Geared for adults, the balance between chocolate taste and level of sweetness is just right,” said MILO drinker Tina Diaz. “With the advantage of having health-giving vitamins and energy to highlight the product, MILO R2 is bound to be enjoyed by many.”
To provide an opportunity for the Filipino workforce to taste and experience MILO R2, the MILO R2 team is set to visit BPO offices and supermarkets across the country from June to December 2013 of this year.
For more information, log on to the MILO Philippines Facebook page (https://www.facebook.com/milo.ph) and follow MILO on Twitter (@MiloPH).
1 Based on MILO-commissioned study Project Vibrance 2013
2 Based on Lancet Study on Physical Inactivity Rates by Country
About MILO R2
MILO R2 is a complete mix of MILO, milk and sugar for adults. It contains a special blend of PROTOMALT, a mixture of complex carbohydrates that provide the energy and nutrients the body needs to refuel as it experiences energy lows on and off the job. MILO R2 also contains ACTIGEN-E, a combination of B vitamins and micronutrients – a source of Vitamin B12, Iron and Calcium, and it is a high source of Vitamins B1, B2, B3, B6, Magnesium, and Vitamin C to help optimize the release of energy from protein, carbohydrates and fat in one’s food.
About Nestle Philippines
Nearly a hundred years after it first started operations in the country, Nestle Philippines, Inc. (NPI) today is a robust and stable organization, proud of its role in bringing the best food and beverage throughout the stages of the Filipino consumers’ lives. The Company employs more than 3,200 men and women nationwide, and is now among the country’s Top 10 Corporations.
Driven by its mission to nurture generations of Filipino families, Nestle today produces and markets products under some of the country’s well known brands such as Nescafe, Nido, Milo, Nestea, Maggie, Bear Brand, Nestle and Purina, among others. Its product range has expanded to include coffee, milk, beverages, non-dairy creamer, food, infant nutrition, ice cream and chilled dairy, breakfast cereals, confectionery and pet care.
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