This elite and luxurious collection from Raymond was showcased by models in a glittering fashion show that was exclusively designed & styled by Vito Dell’erba, Creative Director, Raymond Limited. This fashion show was followed by followed by a fusion musical performance by Grammy Award Nominated & renowned Indian Jazz music icon Louis Banks along with sitar maestro Ravi Chary. Commenting on this launch,Sanjay Behl, Chief Executive Officer, Raymond Limited said,“Raymond has always been at the forefront of product innovation and continues to stay invested in world-class product engineering and ‘state-of-art’ manufacturing facilities. The growing demand for premium fabric has steered us to introduce Regio Italia, a premium range of Italian suiting fabric for those who have a taste for international fashion. This new offering from Raymond will be available with our select trade partners and at ‘The Raymond Shops’, who have the expertise in handling the super-premium product range and have a history of servicing a luxury clientele over the years”.
Italy is recognized as the fashion capital of the world and Italian fabric has always earned admirations from designers and brands across the world for its distinct quality and trends. Keeping its promise to deliver the best of international fashion to its consumer, Raymond has taken a step forward by introducing the finest Italian suiting fabric range. This initiative not only will make international fashion more accessible to the discerning consumers, but also open avenues for innovative fashion discoveries.“Regio Italia is a fine collection of fabrics from Italy with the latest designs that is carefully woven and specially handpicked assortment of the best designs in formal and occasion menswear suiting fabrics. This collection offers premium fabrics with 5 different blend offerings ranging from Wool Silk, Super 180s, Super 150s, Super 130s and Super 120s,” said Kishore Bhatia, Product Head – Textiles, Raymond Limited.