Golf Refugees are proposing a new customer information label for all sportswear apparel. Based upon a simple traffic light symbol indicating how your apparel is made. You may feel it highly unlikely any of the major sportswear brands would even consider introducing a new labelling system. Until you learn this year one of the leading sportswear brands will introduce a new labelling concept advising consumers about which of their products fit them best in terms of their performance level. Instead of the ‘race to the bottom’ mentality. Informing consumers of how their apparel is made will provide incentives for all sportswear brands to start a race to finding alternative, safer chemicals, using sub-contracted factories who recycle their toxic dye-water instead of causing widespread pollution in local rivers and paying textiles workers, who are predominantly young and female a living wage.
How does that fit with you? ----------------------------------------------------------