Press Release: Get Ramp Ready with the New Lakmé Perfect Radiance Polishing Serum and Intense Whitening Light Crème

Get ramp ready with the new Lakmé Perfect Radiance Polishing Serum and Intense Whitening Light CrèmeMumbai, March, 2014: Lakmé, India’s iconic beauty brand is known to innovate continuously and add new products to its repertoire across cosmetics, salon services and skin care. To give your skin its perfect radiance in the comfort of your home and turn the entire world into a ramp, Lakmé introduces the Perfect Radiance Intense Whitening™ Serum and Perfect Radiance Intense Whitening™ Light Crème. Looking like a supermodel doesn't have to cost you a fortune. Gone are the days when you needed a professional stylist to have glamorous bright skin every day. Recommended by experts at the Lakmé Salon, Lakmé Perfect Radiance Intense Whitening™ Serum and Lakmé Perfect Radiance Intense Whitening™ Light Crème gives you a flawless, radiant complexion all day. So that you can turn heads wherever you go, with your ramp ready, luminous skin. Lakmé Perfect Radiance Intense Whitening™ Serumconsists of Luminizing Vitamins that make your skin more even and radiant; while the Light Reflecting Pearls highlight your skin texture. Lakmé Perfect Radiance Polishing Serum is priced at Rs. 799 for 30 ml.
Lakmé Perfect Radiance Intense Whitening™ Light Crèmeconsists of Bio Hydrators that work towards replenishing the skin’s moisture; while the Luminizing Vitamins lighten your complexion from within. Lakmé Perfect radiance Light Crème is priced at Rs. 275 for 50gm. The revolutionary Lakmé Perfect Radiance Polishing Serum and Light Crème works in 3 effective steps:
1. The luminizing vitamins make your skin more even and radiant and insta-collagen TM boosters tighten skin
2. Light Reflecting Pearls highlights your skins texture and creates an irresistible sheen
3. The final touch is a silky smooth, polished skin finish This 3 way action gives you that 
high definition polished look with a glow, and makes your skin luminous and smooth in texture to keep you ramp ready always.
The Perfect Radiance RegimenFollow this simple Lakmé Perfect Radiance regime for that perfect ramp ready look.
Prep:Cleanse with Lakmé Perfect Radiance Intense Whitening™ Face Wash to remove dirt, pollution and dead cells that cause skin dullness.
Work:
Light TimeMassage your face with a dose of Lakmé Perfect Radiance Intense Whitening™ Serum that instantly transforms from white to pink and corrects skin tone with each application to give you that glow you love. Follow it up with the lightweight gel style Lakmé Perfect Radiance Intense Whitening™ Light Crème that gives your skin a splash of hydration, making it softer and more even toned over time.
Night Time Apply Lakmé Perfect Radiance Intense Whitening™ Capsules Treatment to removes dullness, making skin visibly fairer. Its skin polishing action (Vitamin C, E, lycopene) works from deep within to enhance skin’s natural radiance & texture. Then massage your face with the rich Lakmé Perfect Radiance Intense Whitening™ Night Repair Crème that works harmoniously with skin when the cell renewal process is at its peak. For best results, visit your nearest Lakmé salon once in a month and experience an instant transformation with Lakmé Perfect Radiance rituals specially created by Lakmé Salon experts.
About Lakmé
Lakmé, India’s iconic beauty brand is about to re-invent itself. 2013 will see many new innovations on the brand across Cosmetics, Skincare and Make up. The Lakmé consumer today, a young, style conscious woman, is clearly voicing an aspiration to participate in the global template of aesthetics and grooming. Beauty and grooming today are inherently linked. The young consumer does not see their beauty compartmentalized into SALON, SKIN CARE and MAKE UP – seeking instead the perfect look. There is potential in creating a new regime that combines a salon start, leading into a skincare and cosmetic repertoire that the consumer creates. This will ensure that Lakmé can own this regimen from start to finish – a pro-stylist regime. For further information log on to www.lakmeindia.com