oVertone Haircare Announced that April 16 Launch Date For 3 New Earthy Shades, Amasses 5,000-Person Waitlist In 5 Days.
When it comes to innovations in hair color, oVertone just dropped
The new Coloring Conditioners — Honey Brown, Espresso Brown, and Rich Black — are an all-in-one solution for adding color to hair and maintaining the shade without risk of damage.
The hair-healthy formula boasts a thick consistency, making it ideal for fast, easy, drip-free application. In addition to depositing high quality pigment onto the hair strand, the Coloring Conditioners simultaneously saturate locks with nourishing ingredients. Including avocado oil, jojoba oil, shea butter, aloe vera, and coconut oil.
“Expanding our color range with these new shades allows us to cater to more aesthetics than ever,” said Liora Dudar, Co-founder of oVertone Haircare. “As a brand built on inclusivity, we’re excited to offer options on all sides of the color spectrum,” she added.
oVertone Haircare Announces April 16 Launch Date For 3 New Earthy Shades
In future months, oVertone will roll out the new product name, Coloring Conditioner, for all shades of their Deep Treatment. New packaging will also be unveiled, reducing the brands eco-footprint by more than 7,500 jars worth of plastic each year.
While the Deep Treatment’s name is changing, everything else about the well-loved product will remain the same, including the formula, volume, and quality.
“These three Coloring Conditioners are the same in every way as our Deep Treatment, just with a new name that better communicates how versatile the product is, as it can be used to initially color hair and, with regular use, keep the shade looking fresh,” said Bella Romeo, Vice President of Research and Development at oVertone.
“Like our vivid hues, our new colors are highly dependent on starting shade and work with hair’s natural dimension to produce custom results,” she explained.
All oVertone conditioners are manufactured in the U.S. using plant-based ingredients. Because these formulas are non-damaging, they are not guaranteed for gray coverage.
oVertone conditioners are deposit-only, so the the thick cuticle layer of naturally gray or white strands can sometimes prevent color from staying put.
Each formula is vegan, cruelty-free, sulfate-free, paraben-free, ammonia-free, curl-friendly, and contain no harsh chemicals or heavy alcohols.
oVertone’s new shades are available in the following formats:
8 oz. Honey Brown Coloring Conditioner, $29
8 oz. Espresso Brown Coloring Conditioner, $29
8 oz. Rich Black Coloring Conditioner, $29
oVertone Haircare Announced April 16 Launch Date For 3 New Earthy Shades
The new shades will be available for purchase exclusively at overtone.co.