I like the packaging of the mascara. It's bright purple and pink and looks girly and fun. Minor gripe - the lettering kinda gets lost in the color though and you have to look at it for a few seconds to figure out the brand and what's written on the tube.
Inside, the wand is designed very well. The bristles are broader at the outer section and narrow on top which helps the product to come out of the tube smoothly and coat each individual lash. The consistency of the mascara is just right. It's not runny nor very thick and goopy so you don't have to deal with very heavy lashes. I don't like the strong smell but thankfully the mascara does not irritate my eyes or make them watery.
The whole of 2013 I pretty much used just one mascara, L'Oreal's Volume Million Lashes and repurchased it twice. Oriflame's Volume Build mascara came in just when my favorite got over and I really don't find much difference between the two (Oriflame is cheaper). The Volume Build mascara does make my lashes look longer and thicker and because of the consistency, I can apply as many coats as I want to without looking like a raccoon.
Here, I've used three coats on my lashes and you can see how long and thick they look. Tiny bit of clumping present but its not bothersome and pretty hard to make out. I like that the mascara dries up fast so you can layer it up. It stays on for nearly 5-6 hours without flaking and my trusted Johnson's Baby Oil takes it off easily. I don't need to struggle to take it off as is the case with most waterproof mascaras.
At Rs 449, this mascara is super. It's a great product and really works. Check it out if you want to buy a decently priced mascara to give your lashes length and volume. Only hitch is that you have to get hold of an Oriflame representative to buy it.
P.S - PR Sample. Honest review.
What is your favorite mascara? Do share in the comments below.