The Japan Golf Goods Association, the trade organization for golf equipment manufacturers in Japan, today announced that it would support the distribution of non-conforming golf equipment. This measure could potentially undermine how the rules of golf, brands,retail and media system works today, being based around sponsoring professional golfers to sell your product. The 'what's in the bag' articles after a victory. If pros cannot use the non-conforming equipment in competition, there's no point sponsoring them. If adopted by other golf goods markets, it could be the beginning of a golf revolution.
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