In continuous from last season’s obsession with curls, AW17 is big on texture, with 80s- inspired looks taking centre stage on the catwalks.
In response to these trends, ghd proudly introduces the new ghd contour
Featuring advanced ceramic heat technology and multi-dimensional plates, with ghd contour
New ghd contour
‘’Texture and crimping is definitely back, but not as you know it. It’s now a lot softer and more subtle than it used to be, and it’s certainly more wearable. Bring the trend up-to-date by avoiding crimping all of your hair. Instead, experiment with different sections for a dual texture effect. Crimping is one of those trends that everyone is scared of but it never goes away.’’ says Adam Reed.
ADAM’S TOP TIP:
‘’Crimping is a session stylist’s secret to creating incredible volume and big hair. We all carry a crimper in our kit as they’re incredible for adding volume and texture, so I’m thrilled to be involved in creating this new super tool for ghd!’’
GHD CONTOUR
• ghd advanced ceramic heat technology (heats to 185°C)
• Maximum size with multi-dimensional plates
• 2 year warranty
• Sleep mode: switches off after 30 minutes
• Universal voltage
• Includes protective plate guard
About ghd
An iconic British brand favoured by stylists and celebrities, and is the No.1 brand used and recommended by professional hair stylists*. Established in 2001 re-invented the professional hairstyling tool market with the launch of its ground-breaking styler, replacing flat
irons, straighteners and curlers with a professional styling tool designed for salon use that could also be used easily by women at home.
ghd is always written in lower case and stands for “good hair day”.
New ghd contour
At launch, ghd’s ceramic stylers became an overnight success with the brand growing virally. Initiating a cult following around the globe that has grown over the last decade. The brand is now at the forefront of the competitive fashion styling sector. In which it is renowned as one of the leading hair styling brands around the world.