ESCADA Joyful and P&G Prestige hosted a meet & greet at Sephora Union Square with the face of the fragrance, Miranda Kerr. This sparkling floral fragrance is for women who approach life with positivity, spontaneity and confidence; who seize all of life’s opportunities and embody joie de vivre Sephora provided sampling of the new ESCADA Joyful fragrance through the day. Lucky consumers had the opportunity to meet Miranda, take a photo with her and spread the joy via the hashtag #JoyfulMoments.
Miranda Kerr ESCADA Joyful launch at Sephora Union Square
On being the new face of ESCADA Joyful, Miranda commented: “I love what the fragrance stands for – it’s about seizing the small opportunities, and finding pleasure and joy in the moments that make up your day. For me, the scent conjures beautiful memories of hand picking a fresh bouquet of flowers. It is enriched with undertones of earthy sandalwood and delicate pink peony which I absolutely adore, as peonies are one of my favorite flowers!”
Miranda Kerr ESCADA Joyful launch at Sephora Union Square
Delicate and light, with the shimmering quality of morning dew, ESCADA Joyful is a delightfully floral scent. Magnolia oil and pink peony are enhanced in the fragrance by the moss note, Florimoss, which adds depth to the fragrance and gives it a transparent, cream character. The scent is inspired by the cheeriness you feel when receiving a beautiful bouquet of flowers, this delicate and light scent has the shimmering quality of morning dew. Fresh pink peony is at the heart, surrounded by white florals of magnolia with hints of juicy blackcurrant sorbet and the warmth of honeycomb.
Miranda Kerr ESCADA Joyful launch at Sephora Union Square
The campaign focused on smile and the world smiles back. The ESCADA Joyful woman is captivated by the beauty in the world around her, helping her to experience #JoyfulMoments and good fortune in return. International Supermodel Miranda Kerr, with her confidence and eternal positivity, is truly the perfect ambassador for the ESCADA Joyful campaign. ESCADA Joyful is now available at Sephora.com and in select Sephora stores.