This is the only red drugstore brand of red lipstick I have and I don't think I ever need to get another. Ruby Valentine has stunning pigment and feels smooth on the lips. It has a lovely vinyl finish and is a happy medium between a matte finish and being more glossy. It has a great wear time, too. I have gone to work with it, come back home and went to bed, woke up and it was still on. And that was purely for testing purposes. *cough cough* However, there is one thing that many of you may consider a downside, and you may already be aware of this: these lippies have a distinct fruity, sweet scent. I have not found it to be a problem as I have five of these lipsticks now and I find that the scent fades pretty fast. I haven't had any issues with bleeding and it is fairly low maintenance as far as red lipsticks go. It pairs really well with Milani's new Transparent Anti-Feathering liner.
The Color Statement Lipsticks are enriched with vitamins A,C and E to keeps lips nice and soft. Despite this, my lips still felt a little dry. But that is a normal occurrence since I have very dry lips anyway. Yet another wonderful thing: it is paraben free =)
Ruby Valentine comes in the classic gold tube. It feels a little cheap, but given how awesome the lipstick is, that is a very minor gripe.