Like I said this is one bright lippy and not for the weak of hearts, and what a fun shade it is :). The formula is creamy and glides on without pulling. It's not exactly moisturizing but not drying at the same time (does that make sense????) It gives a powdery looks but feels creamy - I dont know how to explain this. Milani Lipsticks have mild fragrance to them and I do love them. They smell like candies :) It's not overpowering or annoying, just mild and pleasant. It lasts for 3-4 hours when not eating or drinking and need touch-up after that. They never claimed to last really long, so considering the price this is not exactly its downside. It leaves behind a nice tint which looks close to the original shade and not some faded out, bland looking shade of pink.There is nothing great to talk about the packaging. It is sturdy, but the new line looks lot more classier than this one.
Here is the awaited dupe list for this lipstick: 90% Dupe : MAC - Girl About Tow. 95% Dupe : NARS - Schiap. 85% Dupe : MAC - Pink Pigeon. (Source:Temptalia.com)
Here is a swatch pic of the 3 shades.
Source: crayonspencils.blogspot.com
Verdict: I love everything about this lipstick.