Does it actually give 12 hours moisture ? Well, no. I think it keeps my lips moisturized for a good 6 hours which is pretty great imo. The other versions of Baby Lips didn’t moisturize my lips at all. This range is formulated with coconut oil & Vit E which maybe the reason behind the difference.The formula is waxy & very similar to the Carmex Moisture Plus & Ultra Hydrating Balm range (minus the tingly feeling) which is why it sticks to the lips for a longer time. Even after it gets wiped off my lips feel moisturized.I have the shade Tropical Punch which is a deep reddish pink color. I absolutely love the deepness of color – it covers my lip pigmentation completely – its actually deep enough to be a lipstick but it has a distinct balmy texture which lipsticks lack. It is 10000 times better than those ridiculously overpriced L’Oreal Rouge Caresse Lipsticks(a waste of money imo) and less than half the price ! It survives snacks. The color leaves a pink stain on my lips.This range gives a close competition to the Carmex Moisture Plus tinted lipbalm range i.e the performance is very similar. The only difference is that the Carmex one is more hydrating and the Maybelline one has higher SPF. For Rs.175 and no hassle of international delivery & customs, the Maybelline Spiced Up range wins, hands down.As with every Baby Lips balm, I have the same complaint. The packaging is quite weak and the push up mechanism doesn’t work properly after I’ve dropped the lip balm. I tend to drop all my lip balms at least once :/ On the plus side, the packaging color matches the shade, so if you own multiple Baby Lips Lip Balms you won't have trouble finding this one in your collection. Also, the colors seem camera shy, they just don’t look as pigmented in the lip swatches, trust me they are very pigmented off camera.
At first the new Baby Lips Spiced Up range seemed pricey but the pigmentation, formula and longevity made up for it. This is definitely a must try especially for college girls & office-going gals. There really is nothing bad about the new Baby Lips Spiced Up range, if I had to nitpick, I’d say the packaging is flimsy but a lot of lip balms have the same problem. Do try out at least one shade from this range!