It is a matte formula, which means it is drying. However it applies really nicely and smoothly and is nowhere near as drying as Ruby Woo. Because it is matte it means it lasts all day. I had mine on from 9 am to about 7 pm and although there was visible signs of wear I didn't feel the need to top it up.
I am so pleased with this and it has made me want more!Allie x
Twitter || Bloglovin