I ordered shade 101 which is an opaque mid toned dusky pink, it's not a full on matte lipie, but the slight sheen can be removed with a simple blot on a tissue. 101 is such an easy everyday shade to wear as it's not to far from my natural lip color so it's a great pop in your bag, on the go, no mirror needed lipie.
Be Iconic - Make the Ordinary Extraordinary Sumptuously Rich Matte Colour with a sublime comfort. Ruby Powder enriched formula. Intense velvet color all day!
Now what on earth is ruby powder? Have you heard of ruby powder? What ever it is it makes this lipstick extremely smooth on the lip, with that being said It does have an odd almost grainy texture that I've never come across in a lipstick before. I know that sounds like it should be uncomfortable but oddly enough it really isn't, in fact this is the first matte lipstick that I have found to be very comfortable to wear & not at all drying, it is honestly such a lovely consistency.
£5.49 from all drugstores. Lil tip - Boots have a deal on at the moment, spend £10 on Rimmel & get there Scandaleyes Lycra Flex mascara FREE.