Lancome Unveils DreamTone

A beautiful skin naturally
“A truly beautiful complexion is without marks or blemishes, is perfectly even, and radiates health.  It is completely free from imperfections, and this type of skin is one that women are happy to show make-up free.  Radiant, perfect skin says something about who we are and serves as a message to the outside world. It is a direct reflection of our inner well-being and balance - and brings confidence to our everyday lives.  For all these reasons, skin quality is something important for almost all women, of all ages, of all skin types, all over the world.
The options to achieve perfect skin are many. Anti spots or anti-redness skincare, brightening skincare, BB creams, CC creams, foundations... Products that hover between skincare and makeup, that enhance the skin with a beautifully natural result, but with the very real drawback that the result is rarely complete and most of the time fleeting.
Staying ahead of the curve regarding women’s expectations in beauty is important for us, and, with this in mind, now once again, Lancôme creates the opportunity for a departure in the habits and beauty rituals of women all over the world.  A unique and comprehensive response to the universal desire for beautiful skin, an everyday treatment creating a skin finish that is natural and that really lasts: we’ve called it DreamTone. Based on important scientific discoveries on pigmentation made by our research teams, and deployed in 3-page turning formulas, the exclusive Triple Action Technology in DreamTone provides the answer to the desire for beautiful skin.  It’s the first bespoke, all-round, pigment corrector that acts on both dark spots, the lack of uniformity and colour irregularities, on the three great pigmentation profiles identified by the occidental world.  Attributed with nine patents, DreamTone’s 3 exclusive formulas show previously unrecorded levels of performance, metamorphosing the skin, revealing its natural beauty and developing a qualityto the skin that women hitherto had only dreamed of.
With DreamTone, Lancôme opens up a new era in cosmetics: the skin of dreams, naturally, without make-up."
- Youcef S. Nabi, President, Lancôme  DreamTone is a tailor made correction of all types of pigmentation concerns – uneven skin tone, colour irregularities and dark spots. The texture is light and fresh and upon contact with the skin, the texture melts and turns into a silky veil of incredible softness.  The skin is infused with a unique lustre and transparency; the DreamTone signature, beautiful natural skin, even when bare.
A sign of its technological power, the DreamTone bottle, with its triangular, gracious curves and ruby-like colour is a symbol of perfection, power and modernity. The triangular shape echoing the "three-in-one" principle of this unique treatment.  The bottle combines with its silver-twist lid, efficiency and facility in use, and contains a generous 40 ml for an application on face, décolleté and hands.
The product is priced at Rs 6,900