Kosmea to donate 5% of Certified Organic Rose Hip Oil sales to the Makeup Free Me campaign throughout August 2014. Kosmea is thrilled to announce their support for cause-related charity movement, Makeup Free Me, to help shine a light on negative self-image, which 90% of women believe is a major issue in today’s society.* On Friday 29 August 2014, Kosmea will join thousands of Australian women in going make up free to make a stand for positive self-image and raise funds for a worthy cause. This year, Makeup Free Me aims to raise $250,000 for the Butterfly Foundation with 100% of funds raised going to combat negative body image and support those affected by eating disorders.
Kosmea goes makeup free to champion positive self-image
Kosmea goes makeup free to champion positive self-image
Kosmea CEO and founder, Marie Jenkins says “Kosmea are proud to have a very active contribution to charity, including our ongoing efforts in Lethoso, South Africa where we support communities by providing an income to local residents who harvest our rose hips. Closer to home, we are delighted to support Makeup Free Me’s efforts and the importance of addressing body image issues in helping women and girls to ultimately develop a positive self-image. We’re extremely proud to help support this important cause.”
As a fundraising partner for the 2014 Makeup Free Me movement, Kosmea will donate 5% of all 10mL and 20mL Certified Organic Rose Hip Oil website sales throughout the entire campaign period to Makeup Free Me. Kosmea will also be providing their all-natural, eco-friendly Facial Cleansing Wipes to assist and encourage participating ambassadors in going makeup free on August 29th.
Kosmea goes makeup free to champion positive self-image – Marie Jenkins
Kosmea goes makeup free to champion positive self-image
Merissa Mathew, Founder of Makeup Free Me said: “We’re so grateful to Kosmea for their generosity and support. Our long term aim is to create a world where women and girls everywhere love and celebrate who they are and their support is helping us to make this possible.”
The aim of going makeup free on Friday 29 August 2014, is to acknowledge the unrealistic body image expectations that women put on themselves, each other and that is absorbed from the media and social media on a daily basis. It’s about keeping it real, taking the pressure off and helping women and girls become comfortable in their own skin, inside and out, with or without makeup. The movement is a champion for self-confidence, vitality and empowerment as key contributors to an overall positive self-image.
Kosmea goes makeup free to champion positive self-image
For more information about Kosmea’s fundraising activity, visit www.kosmea.com.au and follow @KosmeaAustralia on Instagram and Twitter, or at www.facebook.com/KosmeaAustralia.
Kosmea goes makeup free to champion positive self-image
To register to go Makeup Free Me on 29 August 2014 or to make a donation visit www.makeupfreeme.com.au. Makeup Free Me is a cause-related charity movement set-up to shine a light on negative self-image, which 90% of women believe is a major issue in today’s society.
The issue is broad and complex. A person’s self-image is influenced by a range of physical and mental factors including body image, mental health issues such as depression and anxiety and major societal issues such as bullying and domestic violence.
In 2014, Makeup Free Me is focusing on negative body image, which can lead to eating disorders. Our goal is to raise $250,000 for body image education programs and eating disorder support services run by the Butterfly Foundation. www.makeupfreeme.com.au