BEAUTY
❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤Press Release of Keihl's Super Multi-Corrective Eye-Opening Serum
OPEN YOUR EYES TO SUPER SMART 5-IN-1 VISIBLE CORRECTION Kiehl’s New Super Multi-Corrective Eye-Opening Serum Clinically tested, Eyes appear 42% more open after just 4 weeks useNew York, NY – “The eyes are one of the first places that show the signs of age,” shares Ellen Lewis, Award winning casting director known for Oscar nominated Wolf of Wall Street and the Devil Wears Prada. “And in my field, age is such a crucial issue for actors that we unfortunately see too many of them fighting aging with surgery.”
A study done by the American Society of Plastic Surgeons found that some 73% of women felt a youthful appearance played a role in getting a job, getting promoted or keeping clients.
“In this economy, as people age, employers and colleagues perceive them as having less energy and being less effective” notes Gordon Patzer, Ph.D., a psychologist from Chicago who has studied looks for 30 years. “Being older in the workplace is looked at negatively,” he adds.
Even evidence shows that men find large, open eyes attractive. “The emotion of a subject is best conveyed by the eyes. For the reader, the eye is drawn to the eye; open, expressive eyes are an essential trait in any model or a photo that we select for the Swimsuit issue,” shares Chris Stone, Managing editor for Sports Illustrated, including the Swimsuit issue which reaches over 70 million readers.
Following the global success of Kiehl’s Super Multi-Corrective Cream, an advanced formula that currently sells 1 per minute, Kiehl’s chemists are pleased to announce NEW Super Multi-Corrective Eye-Opening Serum, a “super smart” 5 in 1, anti-aging solution to visibly smooth, visibly lift, visibly firm, and restore youthful shape to eyes imparting 360 degree correction and clinical results demonstrating 42% more open eyes after 4 week use 1 . Together with Super Multi- Corrective Cream, these multi-tasking formulas offer a complete solution to aging skin.
DR. ADAM GEYER ON “THE AGING EYE”
Without question, it is our eyes that show our age first. Eye area aging affects the entire eye contour -- with the appearance of lines and wrinkles, crow’s feet and sagging skin. Why is this area so prone to the effects of aging?
KIEHL’S 360-DEGREE INNOVATION Kiehl’s Super Multi-Corrective Eye-Opening Serum was developed to address aging around the full orbital area with key ingredients to help target the distinct behaviors of the entire eye area. Within the formula, the key ingredients helping to visibly correct the aging eye area include:
Botanically-derived Rhamnose
In-vitro data shows that this effective plant extract is known to promote cell proliferation helping to increase epidermal thickness, key to addressing the thinning eye area. Second, it is known to reinforce the skin’s structure by stimulating the synthesis of specific proteins involved in skin cohesion. The formula, with botanically derived Rhamnose, gives skin a firmer, lifted appearance. “I’m pleased when I see this ingredient used in skincare. There are few ingredients in Dermatology that are strong enough to tackle age-related damage that occurs around the eyes, yet are gentle enough for the ultra sensitive area. This dual functionality makes Rhamnose a best in class ingredient.” shares Dr. Geyer.
Sodium Hyaluronate
This ingredient is used in the formula for its known ability to hold large quantities of water within the skin’s surface. The formula with this ingredient acts to visibly smooth wrinkles around the lateral and lower orbital area for younger looking eyes.
Skin Illuminating Minerals
Kiehl’s chemists included skin-illuminating minerals to help provide immediate luminosity and eye contour brightening. “Most eye creams and serums address fine lines, wrinkles, dark circles and some loss of elasticity” shares Dr. Geoff Genesky, Head of Kiehl’s Skin Care Laboratory, Research and Innovation Manager. “Our research and innovation team wanted to bring true innovation to the aging eye category with 5 in 1, true ‘eye opening’ results. This required use of an effective, yet gentle ingredient – botanically derived Rhamnose - plus an extremely well documented hydrating
polymer, Sodium Hyaluronate. And our customers always appreciate the immediate benefits that skin illuminating minerals offer for a complete 360 degree anti-aging solution.”
CLINICALLY DEMONSTRATED 2 “EYE-OPENING” RESULTS
After application, 94% of women felt that their eye contour was instantly hydrated. 77% felt their skin was instantly smoother 2 .
After 4 weeks, Kiehl’s Super Multi-Corrective Eye-opening Serum clinically demonstrated:
42% (from baseline) improvement in eye openness
21%(from baseline) reduction in crow’s feet
27% (from baseline) reduction in under eye wrinkles
95% of subjects showed an improvement in eye openness
80% of subjects showed an improvement in crow’s feet
85% of subjects showed an improvement in under eye wrinkles.
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2 Clinical grading, panel of 58 female subjects
2 Based on consumer evaluation in a 4 week study
Kiehl's Super Multi-Corrective Eye-Opening Serum is priced at Rs.3,000 and will be available at Kiehl's stores in Bengaluru, Chandigarh, Kolkata, Mumbai, New Delhi and Pune from February '15 onwards.
For the shopaholic in You
Just so you know, Kiehl's has a huge and loyal fan-following despite of the high priced products only because these products do wonders. I haven't been able to take the plunge but I might spend on their midnight recovery serum.
Q. After reading all the claims, are you read to invest three grands on an eye-serum?
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