“These holistic programs train children to be confident, disciplined and hardworking because Alaska Milk Corporation aims to prepare them to be winners in life in the future. This year’s program includes new locations such as Batangas, Catanduanes and Cavite to reach more children and coaches and discover the best basketball players across the country,” said Blen Fernando, Marketing Director.
The Jr.NBA and Jr.WNBA presented by Alaska is under Alaska Milk’s Nutrition.Action. Champion program. It helps address the issue of overweight and undernourished Filipino children with the promotion of proper nutrition and active lifestyle through sports and outdoor play.
This year’s program started with the tip-off at in the same venue last Jan. 23. School clinics, that teach the fundamentals of basketball, will run in April with stops in Bukidnon, Butuan, Cagayan de Oro, Dagupan, Davao, Iloilo, Metro Manila and Puerto Princesa. New locations include Batangas, Catanduanes and Cavite.
Other than Manila, the Regional Selection Camps were also held at Davao City, Cebu City and Baguio City. The top 50 boys and 24 girls from the Regional Selection Camps will advance to the final selection stage in the National Training Camp in Manila on April 22-24.
The Jr. NBA and Jr. WNBA is the league’s global youth basketball participation program for boys and girls which teaches the fundamental skills as well as the core values of the game at the grassroots level in an effort to help grow and improve the youth basketball experience for players, coaches and parents.
For general information about Jr. NBA and Jr. WNBA Philippines presented by Alaska please visit www.jrnba.asia/philippines, www.alaskamilk.com, and www.alaskapowercamp.com/basketball. For live updates log on to www.alaskaplayph.com follow us on FB, IG and Twitter @playph #jrnba #jrwnba.